App Store & Google Play Categories
Choosing the right category affects your app's visibility, the competitors you're ranked against, and what users expect. Here's every category across both stores.
Apple App Store Categories
All 25 primary categories available on the Apple App Store. You can also select a secondary category for additional discoverability.
Google Play Store Categories
All 33 categories available on the Google Play Store. Google Play only allows one category per app.
Category Selection Tips
Picking the right category is a strategic decision. Here's what to consider.
Choose based on competition
Less competitive categories can mean higher rankings. If your app fits multiple categories, compare how crowded each one is before committing.
Match user expectations
Users browse by category; mismatches hurt conversion. If someone is browsing "Productivity" and finds a game, they'll skip it regardless of quality.
Check competitor categories
See where similar apps are listed. If all your competitors are in one category, that's likely where users will look for apps like yours.
Consider secondary categories
Apple allows a secondary category; use it. This gives you visibility in two category listings instead of one, effectively doubling your browse surface area.
More ASO tools and guides
- Free ASO Score Checker — Instant audit of your app listing
- App Store Character Counter — Check your title and subtitle fit within limits
- What is ASO? — Learn the fundamentals of App Store Optimisation
- ASO Checklist — 15-point checklist to optimise your listing
Find where your app belongs. Then optimise it.
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