App Downloads Estimator

Plan your ASO strategy with realistic download projections. Select your category, pricing model, and daily impressions to see estimated installs.

Estimated conversion rate

33.0%

Daily Downloads

330

Monthly Downloads

9,900

Yearly Downloads

120,450

Conversion rate benchmarks by category

Industry-average impression-to-install conversion rates across App Store categories and pricing models.

Category Free Paid Freemium
Games 33.0% 2.0% 28.0%
Social Networking 25.0% 1.0% 20.0%
Photo & Video 28.0% 3.0% 22.0%
Entertainment 30.0% 2.0% 25.0%
Utilities 35.0% 5.0% 30.0%
Productivity 30.0% 4.0% 25.0%
Health & Fitness 27.0% 3.0% 22.0%
Education 25.0% 4.0% 20.0%
Finance 22.0% 2.0% 18.0%
Business 20.0% 3.0% 16.0%
Music 28.0% 2.0% 23.0%
Lifestyle 26.0% 3.0% 21.0%
Shopping 24.0% 1.0% 19.0%
Travel 22.0% 2.0% 18.0%
Food & Drink 25.0% 2.0% 20.0%
Weather 35.0% 6.0% 30.0%

Tips to increase your download rate

Optimise your screenshots

Screenshots are the single biggest driver of conversion rate. Show your app's core value in the first two frames — most users never scroll past them.

Build up your ratings

Apps with a 4.5+ star rating convert significantly better than those below 4.0. Use in-app review prompts at moments of delight to collect positive reviews.

Write a compelling subtitle

Your subtitle appears directly beneath your app name in search results. Use it to communicate your core benefit clearly — not just keywords.

Add an app preview video

App preview videos auto-play in search results and can dramatically improve conversion. Keep them under 30 seconds and focus on the key user experience.

Related ASO tools & guides

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